Data Privacy Policy

We are delighted that you are visiting our website and thank you for your interest in our company, our products, and our website. Protecting your privacy and your personal data when you use our websites is very important to us.


This Data Privacy Policy applies to the websites of segmenta communications GmbH (in particular the website It does not apply to any websites of third parties to which we may link on our websites. Our websites are intended exclusively to customers whose habitual abode is located in the Federal Republic of Germany or in Austria.

The controller for the collection, processing, and use of your personal data within the meaning of the Federal Data Protection Act (BDSG) is segmenta communications GmbH, Neumühlen 1, 22763 Hamburg, info(at)


Contact data protection officer:

Rechtsanwalt und Fachanwalt für Informationstechnologierecht
Dr. Christian Rauda
GRAEF Rechtsanwälte Digital PartG mbB
Jungfrauenthal 8
20149 Hamburg

Access to websites and files on our websites

Each time a user visits a page of one of our websites or requests a file from our Web server, data about this process will be automatically stored in a log file and processed. Specifically, the following data will be stored about each visit/request:

  • the IP address of the requesting computer,
  • the date and time of the request,
  • the requested page/the name of the requested file,
  • the data volume transferred,
  • the report of whether the access/request was successful,
  • the web address from which the page or file was requested or from which the desired function was executed, and
  • the web browser used.

The aforementioned data, including the IP address, will be stored for the duration of the communication process to facilitate your use of our websites. On the basis of our legitimate interests (Art. 6 para. 1 let. f) GDPR) we will also store your IP address for a maximum of seven calendar days to ensure IT security, in particular to protect our IT systems against misuse and attacks.

We reserve the right to anonymize data and to analyze data in anonymous form for statistical purposes and for improving our websites.

If Google Analytics is used for the statistical analysis of traffic on our websites (see below), your IP address will be masked for pseudonymization purposes.


What are cookies?

We use so-called "cookies" for our websites. A cookie is a small file in which certain information (e.g., settings and data for exchange with our server) is stored on a data carrier (e.g., a hard drive) of your terminal device (e.g., your computer). Some web browsers create a new file for each cookie, whereas other web browsers store all cookies in the same file. Cookies may contain information by which you can be personally identified.

Which cookies do we use?

We use cookies whose data will be erased by us when you close your web browser (session cookies).

We use session cookies which store a random, clear identification number, a so-called session ID (i.e., a pseudonym for you, the user), and the pages of our websites you visit.

When you visit one of our websites, cookies for which not we, but third parties, are responsible may also be stored on your terminal device (so-called third-party cookies), e.g., cookies used by Google for Google Analytics or Google Remarketing (see below).

How can you block cookies?

You can block cookies through the settings of your web browser. Web browsers generally allow you to do so in several different ways. As a general rule, you can select settings in your browser that will automatically block all cookies, allow only cookies from certain websites, or notify you before a cookie is placed.

Information about how you can block or delete cookies with the help of your web browser is available from the help function of your web browser.

Internet Explorer, for example, allows you to block cookies as follows: open Internet Explorer and click on "Extras" and then on "Internet Options." Then click on the tab "Data Privacy" and move the slider to the desired data privacy level. If you select the data privacy level "block all cookies", all cookies from all websites will be blocked; cookies that are already on your computer cannot be read by websites. You can also employ user-defined data privacy settings for websites.

Accepting cookies is not a requirement for visiting our websites. We note however that if you block cookies, you may no longer be able to fully use all functions of our websites or those of third-party websites.

Google Analytics

We use Google Analytics, a web analysis service of Google Inc., 1600 Amphitheater Pkwy., Mountain View, CA 94043, U.S.A. – hereinafter "Google" – for our websites. We use this web analysis tool on the basis of our legitimate interests (within the meaning of Art. 6 para. 1 let. f) GDPR) to improve our websites and make them more attractive to customers.

Google Analytics uses so-called "cookies," text files that are stored on your terminal device and allow an analysis of your use of our websites. Information about your use of our websites generated by the cookie will generally be transferred to a Google server in the United States and stored there. Google and its subsidiaries are certified under the EU-US Privacy Shield.

Google Analytics tracks how our websites are used (e.g., when one of our websites is visited), how you interact with the website (e.g., requested pages, clicked links, user flow), technical data, and certain user features (e.g., which device and which operating system you use, and demographic user data such as language).

On our behalf Google will use such information to analyze your use of our websites, to prepare reports about those activities, and to provide additional services related to use of our websites or Internet use to us, the website operator.

We have activated IP address anonymization for our website, so that IP addresses of users will be masked by Google in member states of the European Union or in other signatory countries to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and masked there. When your IP address is transferred by your browser in connection with Google Analytics, it will not be merged with any other data of Google.

You can block cookies by selecting the appropriate settings in your browser; we note however that if you do so, you may no longer be able to use all functions of this website to the full extent.

In addition, you can prevent Google from tracking data generated by the cookie about your use of the website (including your IP address) and from having such data transferred to and processed by Google, by downloading and installing the browser plugin that is available at the following link:

In the alternative, you can also opt out of Google Analytics by simply clicking on this button:

You will find information about how Google collects, processes, and uses your data on the website of Google under "How Google uses information from sites or apps that use our services" (available at, on the website of Google regarding "Security and Data Privacy Principles of Google Analytics" (available at, and in Google's terms of use (available at

Google Maps

We use Google Maps on our websites on the basis of our legitimate interests in profitably operating our business, Art. 6 para. 1 let. f) GDPR. When using Google Maps, information about the user, including the IP address, may be transferred to a Google server in the United States. In addition, Google uses cookies for Google Maps. You will find additional information about how Google collects, processes, and uses data at

Contact form; email

When using our contact form or sending emails to us, you are free to provide fictitious data about your identity or only an email address.

If you send an unencrypted message to us, the message may be read or even altered during transfer by unauthorized third parties.

We will store your information, including your email address, if and to the extent that we need such data to process your inquiry or message, Art. 6 para. 1 b) GDPR.

We use a spam filter; though not intended, it cannot be ruled out that even desired emails will be automatically classified as spam by mistake, moved to a separate spam folder, and then deleted.

We also use software to protect against emails that may contain malware, such as computer viruses. Such emails will be deleted by us as well.

Your rights

You have the right to free information about your stored data as well as a right to rectification of false data, a right to restricted processing of your data, and a right to erasure of your personal data. In addition, you have a right to data portability, where applicable, and the right to lodge a complaint with a competent supervisory authority in the event that your personal data are processed unlawfully. If you wish to exercise any of those rights, please contact our data protection officer.

The same applies if you have any other questions about the collection, processing, or use of your personal data or wish to revoke consents. Consents can be revoked at any time.

Right to object

You may at any time object to any further processing of your personal data in accordance with applicable law, in particular to the processing of your data for direct advertising purposes.

Changes to this Data Privacy Policy

We reserve the right to make changes to this Data Privacy Policy to the extent necessary to account for changes in law or changes in our data processing procedures. If data processing requires your consent, now or in the future, we will, of course, request such consent from you.

Please refer to this Data Privacy Policy on a regular basis to stay up-to-date.


11th May 2018