segmenta is NEFF's new lead agency for social media

As a result of a multi-stage pitch, we are now supporting the innovative kitchen manufacturer NEFF in the areas of social media marketing, influencer relations and community management.

Our cross-channel content concept has convinced the traditional Munich brand. Under the slogan “Was kocht in dir?” (German pun on cooking) we have developed an eye-catching and brand-oriented digital campaign tailored to the German market. The campaign has a sales-supporting effect and is initially played out across all existing NEFF platforms through a trend-setting social media strategy.
Furthermore, the performance-driven marketing plan provides for optimal management of target group-specific and relevant content – also using channels that have not been used by the company to date. The creation follows a clear "mobile first" approach.


Convincing concept

Holger Holzapfel, Head of Digital at NEFF says: "segmenta particularly impressed us with its strategic development of the concept. They have understood our brand essence and we were impressed by their creativity in the implementation. In addition, their food expertise has become very evident throughout the presentation. This is also a crucial factor for us".


Innovation meets creation

"For more than 140 years now, NEFF not only stands for accompanying people bringing their creativity in the kitchen to life - the company has managed to convince with innovative product ideas since then. This is why we have developed a creative concept that places NEFF's high-quality products at the forefront of digital communication", states Nico Ziegler, owner and CEO of segmenta communications. "We are really looking forward to this assignment and to working with this exciting brand rich in tradition", says Ziegler.